Njenge-IP edumile emhlabeni wonke, i-Coca-Cola ibilokhu iheha inani elikhulu labalandeli abathembekile ngemikhiqizo yayo esezingeni eliphezulu kanye nomklamo omuhle kakhulu womkhiqizo. Izinto ezihlukile ze-Coca-Cola nazo zisetshenziswe emikhakheni eyahlukene yokudala. Kulokhu, i-Coca-Cola kanye Main Paper 's co-branding ihlanganisa izinto ezahlukahlukene zakudala ze-Coca-Cola nezinto zokubhala ukuze kudalwe uchungechunge lwemikhiqizo ekhangayo. Kungakhathaliseki ukuthi kuyincwadi yokubhala elula nepeni, isikhwama sepensela nencwadi, noma imikhiqizo eyahlukahlukene yokubhala yokudala, izinto ze-Coca-Cola zingabonakala.