Main Paper livezwe ku-elEconomicista, isikhungo sezindaba sezezimali esihamba phambili eSpain
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Ake sibone ukuthi kubikwe kanjani.
Indaba ye- Main Paper ( MP ) iyisibonelo sokuthuthukiswa kwesitolo esincane sasemgwaqweni sibe yisikhulu embonini yezinto zokubhala zasehhovisi, futhi inikeza nesibonelo sosomabhizinisi baseShayina baphesheya kwezilwandle sokuthuthukisa ibhizinisi labo.
I-Economist ibika ukuthi MP ekuqaleni yayimele igama elithi “Multi Precio,” igama lendabuko elinikezwa izitolo ezincane, eziphethwe amaShayina ezingama-yen ayi-100. Umqondo waleli gama waqala ngo-2006, lapho uChen Lian ebuya eSpain ngemuva kokufunda ubunjiniyela eJalimane. Wayengafuni ukuzuza ifa lesitolo esincane sikayise samadola ayi-100 eBarrio Pilar yaseMadrid, kodwa wathenga iloli waqasha isitolo ukuze azame ukuhweba ngobuningi. Ekuqaleni, wazama amanye amabhizinisi, njengezinto zokuthengisa ucingo (i-Locutorio) kanye nezinto zikagesi, kodwa azange ziphumelele. Phakathi naleso sikhathi, isitolo esincane sakhula, saqasha abasebenzi abaningi futhi sathumela imikhiqizo evela eShayina ngamabhodlela ukuze isatshalaliswe.
Ngesikhathi ethengisa imishanelo, izingubo kanye nemikhiqizo yokuhlanza, uChen Lian waphawula ukuthi izitolo zokudla zazinganaki ngokwanele imikhiqizo yokubhala futhi wabona ithuba lokudala uhlobo lwakhe lomkhiqizo. Ngakho washintsha incazelo yegama elithi MP esuka ku-“Multi Precio” waya ku-“Madrid Papel” futhi wasebenzisa ifilosofi kayise ekwakhiweni kwemikhiqizo yakhe, egwema imfucuza kanye nesithombe sekhwalithi ephansi esivamile ezitolo zokudla futhi egxile ekhwalithini nasekubukekeni, noma ngabe kwakusho inzuzo encane. Ukugxila kwakusekhwalithini nasekubukekeni, noma ngabe lokhu kwakusho inzuzo encane.
Ngokuhamba kwesikhathi, MP yaqala ukubusa isiteshi sezitolo zokudla zaseShayina, ibamba u-90% webhizinisi layo. MP yabe isithuthela emakethe enkulu yokusabalalisa, isebenza namakhasimende anjengoU-EroskifuthiI-Carrefour, futhi ngo-2011 kwaqala ibhizinisi lokuthumela kwamanye amazwe manje elikhona emazweni angaphezu kuka-40.
Ukwenziwa kwamazwe ngamazwe kuholele ekutheni igama lika- MP liphinde liguquke libe yi- Main Paper , umbuso wezincwadi zasehhovisi. Ibhizinisi layo likhulu ngokwanele ukufinyelela izivumelwano zokubambisana nemikhiqizo yomhlaba wonke efana ne-I-Coca-Cola, iqembu lesizwe lebhola lezinyawo laseSpain, kanyeI-Netflixuchungechunge olufana neStranger Things, House of Paper, kanye neThe Squid Game.
Ikhathalogi ye Main Paper ihlanganisa izinto ezingaphezu kuka-5,000 kusukela ku-amapensela, izimpawukanye nopende kuma-notebook, abahleli kanye namakhalenda ngaphansi kwemikhiqizo emine. Eyaziwa kakhulu, MP , igxile kuizinto zokubhala, izinsimbi zokubhala, izinto zokulungisa,izimpahla zedeskifuthiimisebenzi yezandla; Amapende e Artixigxile emikhiqizweni yobuciko; Sampack igxile kakhuluizikhwama zangemuvafuthiamabhokisi okubhalafuthi Cervantes ugxile kuizincwadi zamabhuku, ama-notepad nama-notepad.
Isu lokuthola imikhiqizo le- Main Paper lihlanganisa ukuthengwa kwemikhiqizo evela emazweni ahlukene kanye nokupakishwa kokugcina ezimbonini zalo, lapho imikhiqizo yalo engaphezu kuka-40% ivela eYurophu kanye no-20% eyenziwe eSpain.
Isu lokuthola imikhiqizo le- Main Paper lihlanganisa ukuthengwa kwemikhiqizo evela emazweni ahlukene kanye nokupakishwa kokugcina ezimbonini zalo, lapho imikhiqizo yalo engaphezu kuka-40% ivela eYurophu kanye no-20% eyenziwe eSpain.
Ukuze kusekelwe ukwanda kwebhizinisi, inkampani iphinde yathuthuka ngokwezokuthutha, kusukela endaweni encane yokugcina impahla kuya esikhungweni sezokuthutha esingama-20,000 m2 esisedolobheni laseSeseña, eToledo, okubonisa umoya wenkampani wokusungula izinto ezintsha nowamazwe ngamazwe. Lesi sikhungo siqasha abantu abangaphezu kuka-150 abavela eShayina, eSpain nakwamanye amazwe angaphezu kuka-20.
Isikhungo sezokuthutha siphinde sibe negumbi lokubonisa elingamamitha-skwele angu-300 elibonisa uhla oluphelele lwemikhiqizo yenkampani ngendlela ekhangayo neyobungcweti, ngokuhambisana nokuzibophezela komsunguli uChen Lian ekugxileni esigabeni sezitolo zokudla. Eqinisweni, Main Paper ibilokhu inethimba lokuthengisa izinto ezibonakalayo ngemuva kokuthengisa kusukela eminyakeni emihlanu edlule, livakashela izitolo ezithengisa imikhiqizo yalo ukuze lifundise abathengisi ukuthi bangayibonisa kanjani ngendlela efanele, ngokulandelana kwezinkomba, futhi basebenzise ifomethi yokubonisa ekhoneni efana naleyo esetshenziswa yimikhiqizo ethile yokudla neziphuzo eziteshini zokusabalalisa zendabuko.
Ngemva kokuthola ukuthengiswa kwama-euro ayizigidi eziyi-100 ngo-2023 (ama-euro ayizigidi ezingama-80 emakethe yaseSpain), umgomo oyinhloko we Main Paper ukugcina izinga lokukhula elingu-20% emakethe yamazwe ngamazwe kanye no-10% emakethe yasekhaya, kugxilwe kakhulu ekwandiseni iziteshi zokusabalalisa ngaphandle kwe-polyvalent.
Isikhathi sokuthunyelwe: Agasti-15-2024
